Who owns that consumer brand?

UncleBens food brands and namingRecently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big consumer brands, but it always amazes me that they don’t just look around their own kitchen or bathroom and read the labels. They might also be surprised where some of their goods are produced.

In fact, in this day and age of mega mergers, takeovers, buying and selling of brands, you can even do this exercise each year and get different results. But in the meantime, consumers remain loyal to the names and brands they trust.

I had occasion to try this recently myself as I reached for the curry the other night. I never would have guessed that my favorite Uncle Ben’s curry was actually owned by Mars Foods UK Ltd (aren’t they the well known US candy company?). Plus my particular bottle was made by Mars Foods Ireland. Wow, Irish made ethnic food with a very ethnic name! By the time I eat it on the West coast of USA, some of the ingredients, like coconut and curry powder and peppers, must have traveled a few times around the world.

 

© Copyright 2017 and all rights reserved worldwide – Brighter Naming®

Tagged with: , ,
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site