More accurately, talk about pissing on your own great beer with the simple name! While this beer was consumed in New York City, the beer is from Belgium where this kind of humor probably goes over better. But do they know the statue of the little boy whizzing in the fountain is in Tivoli Gardens in their nearby Denmark?
Separately, IBM acquired Tivoli software over 15 years ago and today it is a big part of their mainframe software offerings. They retained the name Tivoli from the original Danish company and it seems to have worked well for them, even though most IT users have no idea where it comes from or what it means. Yes, it is named after these same gardens….but they steer a long path away from the fountain.