How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…
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Premade Packaged Pizza Names
Tagged with: #foodbranding, food naming, packaged good names, Popular food names
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names
Son of Nomen Est Omen
In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,…
Tagged with: food naming, naming agency, naming ideation, trademarking
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
Brand quiz answers
(Disclaimer: I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)…
Tagged with: Creative Naming, food naming, naming consultants, Naming resources, trademarking, Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation
Who owns that consumer brand?
Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big…
Tagged with: Creative Naming, food naming, naming ideation
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks
Brand insider articles from an experienced marketing team.
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Mar 2023: Pricing your naming project Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
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See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
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