"I'm
educated. The boss doesn't believe it can be that hard, besides
which he hates professional advice. It's America. There must be
a book out on how to do naming. There's one on everything else!"
Well,
after looking for 10 years, we can't find a naming cookbook, so
we finally wrote our own. Here is the complete process and methodology
to run your own naming project just like the pro's. When you don't
have a budget for outside help, or if you are a very small startup,
learn how to do it yourself.
Please
visit Foden
Press to download your own copy of:
Brighter
Names - Naming for the Average Propeller Head.
All
the steps in a naming project. All the worksheets, all the checks
required for name and trademark clearance. Save hundreds of hours
beating around the bush. Learn how to get management convergence
on a good name. And feed only legally clean names to your lawyer.