How to create a new tagline or slogan for your business or product line
Slogan and tagline development nowadays needs to be a rigorously creative project too. Not just by writers in the creative department, but also by product people, and professional wordsmiths who have worked in the trenches of sales and marketing. While we do not need to move as many slogans as you do need to process names, slogan development follows a similar methodology at Brighter Naming.
Nothing less than a hundred to start with from male and female, east and west coast, US and International proven developers. This is followed by professional facilitation, listening and testing as we progress, with many variations and tweaks to find just the right few words that capture the true essence of your message.
And, of course, the boring legal checks too.
Here are some of the taglines we have come up with:
The Art of Connecting Performance Matters
Your Network, Our Passion
Creating a radiant new you
Factory Direct Fine Jewelry
Making the service industry more profitable
Open Doors to International Trade
You bag it - We grab it!
Inspiring Smart Sparks The Science of Profitability Alternative Monitoring Solutions Making Vacation Dreams Come True Canadians helping Cambodia's youth Free photo slideshows with music and of course, our own: The Power of (R)
See Power Slogans for examples of other slogans or taglines that have become world famous.
PS Yes, you can trademark your tagline!