Our unique and proven brighter naming process  allows us to do all projects on a fixed price basis, regardless of final number of names presented or hours expended. Plus we can guarantee that one of your final three names will pass any legal review whatever your target markets and countries.. though usually we get all three through.

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Naming Process

Tagline Process

Title Process


Naming Articles

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site