Portfolio

Naming is a lot more than language, words and trademark checking. A Ph. D. in linguistics doesn’t help either because your client’s customers won’t be able to understand such clever linguistics.

But experience in the naming trenches is invaluable. After many meetings you learn what names work and which ones don’t. And how even that simple decision is so  affected by the personalities of the executive involved.

See  a sample of our complete portfolio or select your specific area of interest:

Technical, Scientific and Software

Medical, Healthcare and Biotech

Financial, Real Estate and Construction

Consulting, Services and Legal

Consumer, Food, Fashion, Retail

Telecom, Industrial and Engineering

Sports, Education, Government and Non-Profit

International projects from Canada, UK, Spain, Hungary, Austria, Germany, Mexico, etc.

 

 

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Dec 2013: Regional, National & International Name Styles.

Oct 2013: Planning for All the New Domain Names.

Jul 2012: The right names go down in history.

and many more -->

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


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See his industry naming commentary where he takes a critical look at names on the Nameawards blog.