Naming is a lot more than language, words and trademark checking. A Ph. D. in linguistics doesn’t help either because your client’s customers won’t be able to understand such clever linguistics.

But experience in the naming trenches is invaluable. After many meetings you learn what names work and which ones don’t. And how even that simple decision is so  affected by the personalities of the executive involved.

See  a sample of our complete portfolio or select your specific area of interest:

Technical, Scientific and Software

Medical, Healthcare and Biotech

Financial, Real Estate and Construction

Consulting, Services and Legal

Consumer, Food, Fashion, Retail

Telecom, Industrial and Engineering

Sports, Education, Government and Non-Profit

International projects from Canada, UK, Spain, Hungary, Austria, Germany, Mexico, etc.



Naming Articles

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site