Nota releases Scrapbox with a flourish

It is refreshing to see that a software company called Nota Inc stayed true to its origins and finally released an absolutely magic note organizing product. The surprise is because for years since they were created by some Stanford Grad students they have been bootstrapping themselves with the strangely named Gyazo product line ultimate screen grab utiliity program(the ultimate convenient screen grab utility). And the fact that Gyazo and Gyazo Pro have reached such big penetrations in the marketplace it must be hard to go back to the original vision.

Anyway, Scrapbox is a new style of note taking right where ideas connect. They are featured today on the Product Hunt site. And this time they have a much more traditional English name – that plays off both Sandbox and Scrapbook.

They even have a great new animated logo for the product line. How many people take the trouble to do that? I can’t figure out how to reproduce it here, but fixed version is cool too: Scrapbox a new style of note taking

Posted in Branding, Consumer Goods, Naming News, Technology Names

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site