Naming Articles - The Knowledge Base

The following insider articles are provided to enlighten and entertain all those wishing to learn more about names, brands and trademarks. Gain an insider's knowledge of this fascinating, creative art and science so you can help your business prosper.

Naming Hints and Articles:

Market research can ruin a good U.S. name for any brand	The conservative US constituents are more likely to drop your great name down to the lowest common denominator instead.
Why a name costs 10 times more than a logo	Online logos shops turn them out for $500. Why can't namers do the same? It's all about availability.
Protecting your product name	Company names get registered with your state or county. But how do you protect a product or service name?
Do name generators work?	Can they help you name your company or new product line?
Ambushing famous name roots	Is it safe to "ambush" part of some major brand name?
Why your name is not your brand	A brand is not a name, a logo an identity. It is so much more. But what then is it?
Creating new business names	Some basic hints on how to get creative and coin some very English-like names of your own.
Measuring your brand touch points	A simple, formal method to measure and rate your brand touch points and efforts.
Nothing But Initials. Lost in the alphabet soup	Should I give my company a longer name that quickly gets abbreviated? Definitely not - read why.
Where is Silicon Valley and how did it get its name?	Famous as the major technology hub of the world, where is it actually and where does the name come from?
What makes a name cool?	Why do we find some names are cool (or even co.) and others are not?
Diamonds in the rough	Why finding the right name is so similar to finding the right diamond.
Brands of emotion	A name is the most common shorthand for your brand. Is there an emotional connection?
Top 10 characteristics of a good name	See what the pros think are the most important factors of a good name. Use these as a guideline for your next naming project.
Why your name should NOT be front of the alphabet	Why do people still mistakenly think their name should start with a letter at the beginning of the alphabet?
Saving money with a naming agency	Why a naming agency will save you a lot of money and headaches! Everything you wanted to know about naming but didn't know who to ask.
I have a new name. Now what?	Check list of steps to establish and use your new company name.
The name effect	What effect will your name have on your prospective audience?
Big brand name origins	Ever wondered where that name came from? Somebody picked them all. But why?
Famous name changes	Many famous brand names are actually the result of a name change. See how many of these you know.
Naming biases and influences	Every person has their own naming style. Everyone is influenced by their environment. How to avoid having a faulty bias in your name.
Save $6,000 in trademark legal fees	This is what many companies pay on average for basic corporate trademark searches. Don't waste it all.

Trademark Articles:

9 Steps to file your own Registered Trademark	You can try it at home if you are a small business.
Trademark vs Tradename	The differences between a trademark and a tradename.
Where are the Trademark Police?	Your trademarks are very valuable. Who will police and protect them?

All articles copyright Brighter Naming. You are welcome to link to these articles, but not to put them on other sites.

Still stumped? Ask the Name Gurus.

Still got a naming question? Don't go away frustrated. Ask a naming guru. He may not always be right, but he will try to help you as best possible. Like every area of life, the pros simply are experts that have more experience, and work at it all day, every day.

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See also
Name Awards

A regular naming blog.