Property Naming

Naming Your Hotel, Apartment Complex or Shopping Center

Whether it is the next traditional Roman design, a towering skyscraper, a vacation resort on the beach, or a modern re-furbish of some old city building, a good building deserves a good name.

We can’t all call our properties Trump Towers, but we can all aspire to have a great name on our property, building, hotel, hospital, resort, shopping center or new office building. Even if we are not as unique as the Empire State Building or Pebble Beach Golf Course or the Hyatt Regency.

You instinctively know that the color and finish, service and location, conveniency and comfort, affect the positioning, marketing and branding of your complex. But what is the shorthand for this brand promise? How do you quickly and repeatedly burn it into a prospect’s brain?

With a good, unique name is how! Just like a unique business, product or service name, for those of you in the property field, the property itself may be the entity that needs a name that properly positions and promotes its value in one or two short words.

Properties show up as key assets on your balance sheet, but what good will is transmitted by your brand? And while service may be a key part of your offering, the nice part about branding properties is that you have physical structure and signage on which to put the brand name. Plus you have very strong brand touch points, so advertising may not be needed as long as people visit or see the property.

A strong, appropriate and comfortable name will impress the tenants in subtle ways, just like the entrance, image and lighting do. These all work together to add value to the property and to accelerate all your marketing efforts. Call us today for a specially priced quote on naming your new or renovated building.

Just email via contacts or call +1-650-960-0411.

PS 2016 Special:  $1,200 total, with full facilitation and legal checks. (For building only. Slightly more for associated business like a hotel or more to ensure national clearance. Standard rates for resorts, vacation destination properties and major chains to be).

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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