The following insider articles are provided to enlighten and entertain all those wishing to learn more about names, brands, branding and trademarks.
Gain an insider’s knowledge of this fascinating, creative art and science so you can help your business prosper.
Naming Hints and Articles:
|Almost impossible to plan for – but when that name is just right, it will become a classic forever. This article also shows how once again little things make a big difference.|
|Yosemite Gifts show you how to brand a small retail gift and jewelry store the right way. A complete and active brand promise of a great experience every step of the way.|
|The study of speech and pronunciation and the big role it plays in naming|
|Where do names and taglines fit in the communications messaging world. This pyramid idea helps summarize it for most companies.|
|Not all names are memorable. In fact, the majority are not. And a name can only do so much for you. Your business still has to execute successfully. But at least know what style names you are considering, and see their chances of being memorable.|
|How you register your new company name will affect what implicit name protection rights you have. Legal issue can be expensive, but marketing and business changes are worse if you have to change later.|
|This is a full in-depth article for product managers to help them understand their role, and the major relevant issues, in product naming. A brief overview of the full process is provided to help bring them up to speed.|
|Before you rush to change, make sure there is a problem or a major upside. Why not do your own name audit or bring in professionals to do one? Much quicker and better payoff than general market research.|
|How come so many people don’t study competitor names before they think of their own? This is the first of two articles showing how having a different style name is a big plus.|
|These two classic examples can help you revisit and rethink your brand promise and experience.|
|.com names are disappearing at the rate of one million a month, so if you are just waking up to the big shortage, things have changed.|
|Consistency is somehow only for the big guys and those we consult with. Not for ourselves. No… it is the proper start for little guys too.|
|The USA (and beyond) has some interesting regional and city nicknames. See how many you know.|
|A name is not a brand. So what is a brand? What are its key characteristics and what is the delivery promise?|
|Fast moving products in a fast evolving world, with independent engineers, make naming software an extra challenge.|
|See how these two processes parallel each other in many regards – other than time.|
|At the heart of it, a brand is a promise of an experience. What are the most important factors in developing and preserving this promise?|
|How to handle naming issues during a merger or acquisition, or creation of a new partnership or entity.|
|So powerful, but what is the word?|
|The conservative US constituents are more likely to drop your great name down to the lowest common denominator instead.|
|Online logos shops turn them out for $500. Why can’t namers do the same? It’s all about availability.|
|Company names get registered with your state or county. But how do you protect a product or service name?|
|Can they help you name your company or new product line?|
|Is it safe to “ambush” part of some major brand name?|
|A brand is not a name, a logo an identity. It is so much more.
But what then is it?
|Some basic hints on how to get creative and coin some very English-like names of your own.|
|A simple, formal method to measure and rate your brand touch points and efforts.|
|Should I give my company a longer name that quickly gets abbreviated?
Definitely not – read why.
|Famous as the major technology hub of the world, where is it actually and where does the name come from?|
|Why do we find some names are cool and others are not?|
|Why finding the right name is so similar to finding the right diamond.|
|A name is the most common shorthand for your brand. Is there an emotional connection?|
|The science and study of languages|
|See what the pros think are the most important factors of a good name. Use these as a guideline for your next naming project.|
|Why do people still mistakenly think their name should start with a letter at the beginning of the alphabet?|
|Why a naming agency will save you a lot of money and headaches!
Everything you wanted to know about naming but didn’t know who to ask.
|Check list of steps to establish and use your new company name.|
|What effect will your name have on your prospective audience?|
|Ever wondered where that name came from? Somebody picked them all.
|Many famous brand names are actually the result of a name change.
See how many of these you know.
|Many famous Hollywood and Celebrity names are not their birth names.
See how many of these you know.
|Every person has their own naming style. Everyone is influenced by their environment. How to avoid having a faulty bias in your name.|
|This is what many companies pay on average for basic corporate trademark searches. Don’t waste it all.|
Basic Trademark Articles:
|You can try it at home if you are a small business.|
|The differences between a trademark and a tradename.|
|Your trademarks are very valuable. Who will police and protect them?|
All articles copyright Brighter Naming. You are welcome to link to these articles, but not to copy them in any manner whatsoever.
See also Resources section for more definitions, as well as direct links to all the important trademark and business registration entities around the world.