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The Name Critic


Naming Guru
naming systems process
naming background info
Good naming portfolio
Naming expert
Insider branding/naming articles
Naming Trends and Styles
Naming origination stories
Naming toolbox toolkit
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See also

Name Awards

naming and branding awards blog

A regular naming blog with daily updates from the world of naming.

 

 

New business names
New Product Names
New Service Product Names
New Taglines and Slogans
Trademark checking
Strategic naming consulting

  Current Name Analysis:

Technical
Presentation
Our Rating
8
7

  

  Select any name to see the critic's report and judges' score:

Positive Electric Bento
Fandango GoDaddy Firefox Tesla
Zara Citrine Stumble Upon Astia
Hakia Larry King Novella Qlikkit
Cingular Agloco Solaicx NAIBT Commercial
Zune PlugandPlay Ubuntu chocolate
orkut Aquafina Wii iPod
RAZR Verigy Fusion Freemark Abbey
Lucerne Nuasis Briefing.com VIIV
The Siamese Kitchen Mercedes Windows Vista Morningstar
Birdie Tivoli Restoration Hardware Silitech
Craigslist Cascadia Athlon Genentech
YA Tittle Q-tips Snap2O TIAA CREF
Cialis Rainbow Nation Magnum Napster
CLINIQUE John Wayne Ted Ejasent
Cayenne Lego Prius Brinks
Pilot MCI Renesas centrino
ING Google TiVo BearingPoint
Polo DaSani Sprint Kinkos
Avaya Rogaine Quiznos XBox
Escalade SonicBlue Nokia PlayStation
Hynix Compaq Verizon Chiasso
Enron Accenture Acteva Cingular

All views expressed here are the personal opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analysed are trademarks or registered trademarks of their respective owners.
Please respect and preserve them.

You are invited to link to any of these reports, but may not copy them without written permission.

JUDGES
PANEL

Technical Analysis

This is the judges rating on the brighter scale of naming. Only a few will receive a perfect 10.

Presentation

And, of course, we can't resist critiquing those logos and identities to make sure they help with the name's brightness.

  We consider usage, linguistics, place, legal, international, memorability and many other issues. Names are rated with your help and votes. If you have some brief background information on a name and want it rated, please contact us.

"It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood...who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nore defeat." ...Theodore Roosevelt

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