Name Critic rates VIIV

VIIV

Technical
Presentation
Our Rating
4
0
Background:Rather quietly introduced (by Intel standards) at a recent technology forum, the buzz in Silicon Valley quickly spread to what the heck VIIV was, and how do you pronounce it. Of course, we have known for years that many engineers at Intel yearned for the old days of numbering chips. And so we have the 6 – 4 chip, supposedly for 64 bit. But proper roman numerals for a 64 would really be LXIV. And we are told it is pronounced “Vive”. Only a major marketing engine could get away with this. Originally we even rated this name lower, but by visiting their site we discover that this really is a Video TV chip, and so we see all the V associations.

Subtle, clever, even though not directly called out. For more details please visit www.viiv.com. We have given this name a rating of 0 for presentation, as the name has been released without a logo – at least so far.

<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analysed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site