Name Critic rates PlayStation

PlayStation®
Technical
Presentation
Our Rating
8
9
Background:Like many names in large companies, this name followed a natural evolution of names. In fact, it was designed in part by engineers who had been working on Sony’s workstations that were called Network Engineering Workstations or NEWS for short. When Nintendo did not choose to include a CDRom drive from Sony in their new models, Sony saw an opportunity to get into a high volume consumer game product. Of course, today they have a major market share.
Fortunately, this new name PlayStation was also a new word in the English language and so was legally clean worldwide. Not quite a perfect 10 because it is too descriptive to go anywhere product and country wise in the future. And, as for presentation, the 9 is very generous for such a plain logo, but it earns it based on the power of being one of Sony’s very few brands that is allowed to be used without the associated corporate name.
<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site