Name Critic rates Nokia

Nokia®
Technical
Presentation
Our Rating
7
5
Background:What an obscure name – that is so well known! Why would anyone name their phone technology company like this? Most assume it must be the Finnish founder’s name – but most would be wrong. Others think it is an abstract name in the sense of Kodak – just a catchy short name that is meaningless. Well the meaning is obscure, even for the Finnish encyclopedia and linguists, but what is not in doubt is that Nokia is a small town in South West Finland. So style-wise, this fits in the geographic place category (see Styles/Trends for more details). From a legal point of view it very clean. Now if only we could associate some image or feelings with the name.Does the Nokia logo immediately come to mind? No, what about its color? No. Hmm. Same for us. Only reason we did not score it lower is that some might argue it did not need treatment – just plain, simple, blue, bold word that would fit on a small phone. Luckily their products are good brand ambassadors instead.

See for yourself at www.nokia.com.

<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site