Name Critic rates Craigslist

Background:Yes. there really is a Craig. And yes, he really did start this overwhelmingly great service on his own dime, and not to make money either. But he is no longer the President, since “I was a rotten CEO” to quote Craig himself.

He even thought it should have a more traditional name like SFEvents.com! But wiser heads prevailed and convinced him that if you are already known as a village leader in the marketplace, you may as well run with it. Just as well, as Craigslist is now a worldwide phenomenon, even though there are less than 20 employees in the company. And their sole income is from charging for job listings in San Francisco, LA and New York, plus property brokers in NYC.

Names need to embrace the personality of the company and its executives, and sometimes that is as simple as naming the business after yourself. Of course, that assumes you have a usable name (legally, phonetically, marketing wise) and are comfortable putting it on the marquee header. No where else is our mantra of naming the business, not describing it, more evident than in the numerous businesses named after their founder(s).

The simplicity of the virtual village marketplace is evident throughout Craigslist, to the point that they have no graphics to speak of at all. Not even a logo! But shop and sell online with the rest of us since Craig wanted to give every little guy a break. And he does so with such success at www.craigslist.org each and every day.

 

Craigslist®
Technical
Presentation
Our Rating
10
1
<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site