Is Gnarly a positive or a strange name for wine?

Every time I used to visit my friends in Sacramento, California, I used to pass a big billboard for Gnarly Wines. Then I always forgot to ask him what he thought of that name. Would he construe it as negative, as I did, or was I missing something? Either way it attracted my attention, which is the sign of a good name regardless.

naming wines and wineriesAnyway, I finally found a bottle of Gnarly Head Pinot Grigio on sale at my local supermarket and thought if I took home a bottle it would (a) help me remember the name, and (b) let me find out personally how it tasted. Haven’t you discovered that it is a lot easier to remember the name of something if you like the taste? That gives you the complete personification of the brand experience promise.

If the wine looks a light green in the photo here, that is not my photography. It really is a light green in color though it is very subtle. I guess it still qualifies as a white wine. And very interestingly Gnarly Head also offers an Authentic White wine. Wow, that is one way to emphasize its clarity – right in the name.

Wine Enthusiast rates this wine a 88. So not bad for the under $10 (sale price). As for my personal opinion, that will have to wait until I have some hot spicy Asian food to pair with it, as the Wine Enthusiast recommends. In the meantime, every time I read the word Gnarly I still hear it with an Australian accent.. usually some surfer dude saying how tough the waves or the projects were. Yes, I know they claim it is from the old gnarled stalks in their vineyards. Gnarly Head also reminds me of some old curmudgeon though I am now getting much more comfortable with it and compliment them on standing out from the herd.


© Copyright 2016 – All rights reserved worldwide–

Posted in Consumer Goods, Name Origins, Naming News, Wine Names

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:

See his industry naming commentary (where he takes a critical look at names) via the blog on this site