Even AARP supports trademarking

In a recent article, AARP News wrote about elderly people still having time to come up with million dollar inventions. And yes, of course, they talked about patents – and often how unlikely that would be.

But in a sidebar (shown here) that warmed my heart, they did encourage all to come up with a unique name, as those are more memorable. And then to trademark it, of course. There need be nothing unique about your product for it to have a trademarked name and/or logo.  But the name has to be unique in its product category and you do have to prove you are using it.

registering trademarks for all

btw Trademarks can endure for many, many years if properly renewed, unlike patents that usually only have a 17 year lifespan.


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Posted in Branding, Naming Education, Naming News, Naming Resources, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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