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Background:
Our
first ever perfect 10 for a name on technical appropriateness
for their target audience. It is also a great trademark on a worldwide
basis both linguistically and legally speaking. Yet all the values
are in the implied sounds - English sounds, not French or Italian
or Spanish. A non-English speaker might have troubled analyzing
this word if they only read or write English - in fact they might
argue it doesn't make sense at all. But the minute you pronounce
it, voila! A great name to position a hair restoration product.
With
such a strong name, the logo almost doesn't matter. In fact, most
of you probably will never need Rogaine, but still know the name
- yet have no idea about the logo or mark. Actually it's quite
clever. See
for yourself at www.rogaine.com.
Could you have done better for a mark for growing hair and for
this name?
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