Are there Kangaroos running around in Florida now? I know Gen2Media was not an ideal name for anything, and that it is hard to find names that imply video, but I think this name only does half the job. Yes it leads to a nice Vida stock symbol (which implies life more than video), but other than that it belongs down under.

We hope they will not rue the day they picked this so Australian name, given that is not their primary market.

Don't forget the last o when you visit Vidaroo.com or you will be accidentally shopping for nurses uniforms.

And regardless of the name, isn't video a colorful and action filled media? So why the colorless boring logo?