Even
before we visited this facility, even before we visited clients
there, even before we knew the big Silicon Valley Mixer was
to be there, someone had approached us and said what do you
think of this name. If nothing else, it stirs a lot of emotions.
And the fact that is in Silicon Valley which practically gave
birth to the term, makes this doubly interesting.
For
our part, we can't help but notice that a lot of other commercial
Realtors around the country use the term to describe their facilities.
Nor can we gloss over the fact that many people think it is
Plug 'n Play.
But
more interestingly, while it is a very descriptive line (for
a tagline say), and may work well for describing the facility
to prospective clients, how well does it work for incumbent
clients? We have already found at least one startup that is
embarrassed to say visit us at Plug and Play. Doesn't sound
professional at all. Doesn't sound like you are serious. Definitely
implies you can't afford your own office!
Also,
just down the street, the International Business Incubator has
recently changed its name to US Market Access Center. Despite
being one of the oldest and best known tech incubators in the
country, their clients did not want the stigmatism of being
seen as "in incubation" once they started outbound
sales and marketing efforts.
We
only gave the logo a 7 because they did something with such
a long name - though it makes your eyes spin. Now we are having
second thoughts about the score, especially since there is different
signage on the building itself. For more information, please
visit www.plugandplayrealestate.com.
