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Background:
This
name has bothered us for quite a while. The only reason it scored
any points at all is because of its legal availability and uniqueness.
We understand how inexperienced namers put word roots together
to create new words. And for them in their specific niche and
industry they often see only what they want to see - subconsciously
or otherwise.
But
when you use this naming technique (or any other for that matter),
you need to do a reality and sanity check on it. Sure, some wag
will manage to make a joke about any name. But at least make sure
that most of the world does not immediately sense sexual overtones
to the name unless you are in the sex industry.
Obviously
this name has not stopped the company from reaching a certain
level of success, as they have recently been acquired by Veritas.
See www.ejasent.com.
Update:
Veritas is now part of Symantec.
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