Background:

Cialis is the commercial brand name for Tadalafil - as if anyone would care who is not a doctor or pharmacist. All we can say is that it is lucky for them they have $100 million advertising budget. With that kind of money, and a very topical subject, you should be able to brand anything the lawyer's sign off on. But why do they have to make the marketing so hard? Is this a reaction to the pioneer Viagra in the market? Not only did Viagra garner enormous publicity as the leader, they had a powerful new name to work with. One that had hidden meanings and feelings that were all positive. One that stopped all "vi" names of any sort for quite a while.

But Cialis? Is that a disease or a biology term? We still don't get it. Sorry. Wouldn't even know how to pronounce it except for the TV ads. Only reason it doesn't get a zero is the fact that we know their are a lot of FDA and legal requirements for drug names. But Levitra is the other new competitor on the market, and they managed to get life and vitality feelings into their name.

Usually when we get stuck like this, we look to the logo for some understanding. Can someone please tell us what this logo is supposed to mean? Color choices are somewhat interesting though. More details at www.cialis.com.