Blog Archives

Bad Arse Branding

My son and I stumbled across these two bottles within a few hours of each other and needless to say both caught our eye. Ben even asked what I thought of Bad Arse Branding – as he called it. Obviously

Posted in Branding, Consumer Goods, Wine Names

Slick as a whistle pig

The title of this blog is taken directly from the heading of an article in a recent copy of Business Week – with thanks and acknowledgments. And I have used it since it was clearly authored to attract attention to

Posted in Branding, Consumer Goods, Domain Names, Hospitality & Travel, Strange Names, Trademarks, Wine Names

Is Gnarly a positive or a strange name for wine?

Every time I used to visit my friends in Sacramento, California, I used to pass a big billboard for Gnarly Wines. Then I always forgot to ask him what he thought of that name. Would he construe it as negative,

Posted in Consumer Goods, Name Origins, Naming News, Wine Names

Great new wine name

They may never again have quite the PR buzz they had with “Two Buck Chuck” but Trader Joe’s continues to be an innovative and different food and wine retailer. In particular I like it when they come up with their

Posted in Branding, Consumer Goods, Wine Names

Great Quote of the Day

One of the small items we have lost (hopefully only temporarily) in our website upgrade is the small text footer we had to post famous quotes that somehow tied to the content on that page or story. In the interim,

Posted in Famous Quotes, Wine Names

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site