Blog Archives

Nota releases Scrapbox with a flourish

It is refreshing to see that a software company called Nota Inc stayed true to its origins and finally released an absolutely magic note organizing product. The surprise is because for years since they were created by some Stanford Grad

Posted in Branding, Consumer Goods, Naming News, Technology Names

Why you need to register your trademark

A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have

Tagged with: ,
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

Rules for race horse names are rules for your product names

On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out

Posted in Branding, Consumer Goods, Industrial Products Naming, Naming Education, Sports Naming, Technology Names, Trademarks

How to name your solar company or products

Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

eero gives me ear ache

I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Most execs are doing naming ass backwards

If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Rotten Names, Strange Names, Technology Names, Trademarks

Google to learn Alphabet

After massive growth with a very young management team, it seams like they are going to stop Googling in preschool and go to kindergarten to learn their alphabet. Along the way they are sure to shake up some old notions,

Posted in Branding, Consumer Goods, Domain Names, Name Changes, Name Origins, Naming News, Technology Names, Trademarks

Absolutdata forced to run from their own trademark application.

I am not a teetotaler (well not quite) nor a prude, but I still don’t like software companies named after alcohol drinks. Yes I know Blue Martini was successful for a while, but I never could bring myself to even

Posted in Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

Awkward name of the week

At last year’s Silicon Valley Code Camp, Infragistics provided the registration lanyards as shown in the photo here. The novel idea of a zipper wasn’t obvious to all of us at the first go around. More importantly, we saluted them

Posted in Branding, Naming News, Strange Names, Technology Names, Trademarks

GoPro has great name and matching taglines

The founder of GoPro was once quoted in Business Week as knowing he had arrived when a spectator yelled out at him: “GoPro, Be a Hero”. That was after seeing him careening across a bumpy field with his camera strapped to the

Posted in Branding, Consumer Goods, Naming News, Sports Naming, Technology Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site