Blog Archives

When Good English is Bad English

While recently walking in the ultra ritzy Ocean Ave, Carmel, California  I saw this sign on a gateway. Yes, I always notice strange and interesting names even on a mini vacation day. What I especially like is when they are

Posted in Consumer Goods, Famous Quotes, Hospitality & Travel, Naming News, Public Site Naming, Strange Names

Just Watch Me – Fun name of the week

I do love a name that brings a smile to your face early in the morning, which is when I discovered this jeweler with a business named Just Watch Me.  And no, he doesn’t just sell watches. In fact, he

Posted in Branding, Consumer Goods, Strange Names

Slick as a whistle pig

The title of this blog is taken directly from the heading of an article in a recent copy of Business Week – with thanks and acknowledgments. And I have used it since it was clearly authored to attract attention to

Posted in Branding, Consumer Goods, Domain Names, Hospitality & Travel, Strange Names, Trademarks, Wine Names

Oxymoron Names can be Powerful

The other day I fell asleep by an open drafty cold window. By morning I could barely move my neck and had no motion at all in one direction. Being a stubborn male I did nothing but massage and rub

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Posted in Branding, Consumer Goods, Strange Names, Trademarks

eero gives me ear ache

I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Most execs are doing naming ass backwards

If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Rotten Names, Strange Names, Technology Names, Trademarks

Twilio name tries too hard

When I first heard of this company, it was the name that caught my attention. That in turn made me concentrate hard to try to understand what they did. In due course I realized the potential of their tool kits

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming News, Strange Names, Trademarks

Why is Pluto’s moon named Charon?

While all the world’s scientist are walking around in amazement about the discovery details of the former planet Pluto, I am thinking, “How did Pluto’s moon get the name Charon and what does it mean?” Luckily for me, the whole

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Posted in Name Origins, Naming News, Public Site Naming, Strange Names

Awkward name of the week

At last year’s Silicon Valley Code Camp, Infragistics provided the registration lanyards as shown in the photo here. The novel idea of a zipper wasn’t obvious to all of us at the first go around. More importantly, we saluted them

Posted in Branding, Naming News, Strange Names, Technology Names, Trademarks

Fun drink names for the holidays

One of the fun things about food shopping over the end of year holidays is that you get to see all sorts of wine and alcohol product names that are normally not on the shelves at your favorite stores. At

Posted in Consumer Goods, Food Names, Strange Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site