Blog Archives

Even AARP supports trademarking

In a recent article, AARP News wrote about elderly people still having time to come up with million dollar inventions. And yes, of course, they talked about patents – and often how unlikely that would be. But in a sidebar

Posted in Branding, Naming Education, Naming News, Naming Resources, Trademarks

Why you need to register your trademark

A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have

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Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

How to select a naming agency.

How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1.    Big Company Full Service Agencies:  These

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Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks

How to name your solar company or products

Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

Where are the trademark police?

After a lot of deliberation, brain-storming and creative word smithing, you finally have a new unique name in your industry. And after a blessing by your own intellectual property legal counsel you have applied for, and received, a registered trademark.

Posted in Branding, Consumer Goods, Domain Names, Naming Education, Naming Resources, Trademarks

Most execs are doing naming ass backwards

If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Rotten Names, Strange Names, Technology Names, Trademarks

Brighter Naming anointed as a leading SMB naming firm

Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency.  This is a great honor for our service related business that itself is a Small/Medium

Posted in Branding, Industrial Products Naming, Naming News, Naming Resources, Technology Names, Trademarks, Uncategorized

Sony gaming site goes down from lack of a simple renewal

Over at Domain Name Wire Andrew Alleman reports the true facts behind why Sony’s Online Gaming site recently went down for over 48 hours – someone forgot to renew a key domain name registration! This is exactly why I  implore

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Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Public Site Naming

New .Partners domain should be fun

Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,

Posted in Branding, Domain Names, Naming Education, Naming News, Naming Resources, Trademarks, Uncategorized

What The F*** would I do with a .wtf domain name?

I have been following the development and rollout of the new gTLD’s for some time. This means all the new domains we can start to register this year. A lot of them are very practical and long overdue in English,

Posted in Branding, Domain Names, Naming News, Naming Resources, Strange Names

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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