Blog Archives

Rules for race horse names are rules for your product names

On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out

Posted in Branding, Consumer Goods, Industrial Products Naming, Naming Education, Sports Naming, Technology Names, Trademarks

How to name your solar company or products

Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

A classy brand as soon as you hear the name.

If you are going to name your company after yourself, as so many do, it really helps when you have a last name as impactful as Alan Revere does. But he didn’t stop there. So today when I review the

Posted in Branding, Naming Education, Trademarks

How can you legally share a trademarked name?

Believe it or not, trademarked names can be shared by different companies. Even companies in a similar line of business and hence trademark category. But there has to be a mutually agreeable (and usually long term) contract in place. Sometimes

Posted in Branding, Naming Education, Trademarks

Where are the trademark police?

After a lot of deliberation, brain-storming and creative word smithing, you finally have a new unique name in your industry. And after a blessing by your own intellectual property legal counsel you have applied for, and received, a registered trademark.

Posted in Branding, Consumer Goods, Domain Names, Naming Education, Naming Resources, Trademarks

eero gives me ear ache

I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Most execs are doing naming ass backwards

If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Rotten Names, Strange Names, Technology Names, Trademarks

Wyndham is a great resort brand

Recently Davis Love III won the Wyndham Championship Golf Tournament and I couldn’t but help how appropriate a sponsor a resort and hospitality company is for such an event. Especially since they own and manage so many resorts of their

Posted in Branding, Consumer Goods, Hospitality & Travel, Name Origins, Naming Education, Sports Naming, Trademarks

If it is not a Frisbee® it is a ???

For Father’s Day a few years ago, my college boys took me around Golden Gate Park in San Francisco on their favorite Frisbee Golf course. It was a lot cheaper than me taking them on a round of real golf

Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Sports Naming, Trademarks

SKYY is a great name and it is not for cloud-computing

When I survey a lot of startup and popular mobile app names, I sometimes wonder where all the vowels have gone. And, of course, the letter Y is the hybrid letter of our alphabet. Sometimes a vowel, sometimes a consonant.

Posted in Branding, Consumer Goods, Naming Education, Naming News, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site