Blog Archives

When your brand logo has a nickname

A few blogs back we asked if you knew the nicknames for the McDonalds and Ford logos. Surely most of you knew the easy answer to the first part of this: The Golden Arches for McDonalds ubiquitos big M symbol.

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Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation

Brand quiz answers

(Disclaimer:  I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)

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Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation

When a V sounds like a W and a W sounds like V or Do as DU

This may cause both embarrassment and offense when words, names, actions and abbreviations can be misconstrued, through pronunciation and misinterpretation. And it all depends on your home language. I recently had a tutorial with an ESL Post-grad student.  He apologized

Posted in International Naming, Name Origins, Naming Education, Naming News

What’s in a classical musical name?

I do enjoy seeing articles about naming, as long as it is not YASOI  (Yet Another Set Of Initials). Today I had the pleasure of seeing such an article as I pulled up my favorite classical radio station KDFC on

Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Trademarks

Lyrica is a very musical name

If you are someone like me in marketing who actually listens to the names mentioned in advertisements, then there comes a point when you wonder why so many pharma and health and beauty products have such strange names. Yes I

Posted in Branding, Consumer Goods, Naming Education, Trademarks

Loews vs Lowes vs Lows

The last time I was in the property fixup business, my favorite local store was Home Depot. My kids even christened it “Daddy’s Toy Store” because I was there almost every weekend loading up lumber and paint and whatever. At

Posted in Branding, Hospitality & Travel, Industrial Products Naming, Naming Education, Trademarks

Mooboo – The Best Bubble Tea for You

“MooBoo Bubble Tea” has been hitting the headlines lately but not as a great product name. Instead there are the controversial issues regarding alleged unpaid hours issues (thankfully now resolved legally.) I wonder whether this burst the bubble of MooBoo

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Posted in Branding, Consumer Goods, Domain Names, Food Names, Name Origins, Naming Education, Rotten Names, Trademarks

Who owns that consumer brand?

Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big

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Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks

Even AARP supports trademarking

In a recent article, AARP News wrote about elderly people still having time to come up with million dollar inventions. And yes, of course, they talked about patents – and often how unlikely that would be. But in a sidebar

Posted in Branding, Naming Education, Naming News, Naming Resources, Trademarks

Why you need to register your trademark

A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have

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Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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