Blog Archives

When Good English is Bad English

While recently walking in the ultra ritzy Ocean Ave, Carmel, California  I saw this sign on a gateway. Yes, I always notice strange and interesting names even on a mini vacation day. What I especially like is when they are

Posted in Consumer Goods, Famous Quotes, Hospitality & Travel, Naming News, Public Site Naming, Strange Names

Loews vs Lowes vs Lows

The last time I was in the property fixup business, my favorite local store was Home Depot. My kids even christened it “Daddy’s Toy Store” because I was there almost every weekend loading up lumber and paint and whatever. At

Posted in Branding, Hospitality & Travel, Industrial Products Naming, Naming Education, Trademarks

Slick as a whistle pig

The title of this blog is taken directly from the heading of an article in a recent copy of Business Week – with thanks and acknowledgments. And I have used it since it was clearly authored to attract attention to

Posted in Branding, Consumer Goods, Domain Names, Hospitality & Travel, Strange Names, Trademarks, Wine Names

American Express – Perfect name for a credit card

I can’t imagine anyone nowadays saying American Express isn’t anything but a perfect name for a high class credit card. But in reality, this was originally a name for a freight company along the lines of other Pony Express services.

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Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks

Wyndham is a great resort brand

Recently Davis Love III won the Wyndham Championship Golf Tournament and I couldn’t but help how appropriate a sponsor a resort and hospitality company is for such an event. Especially since they own and manage so many resorts of their

Posted in Branding, Consumer Goods, Hospitality & Travel, Name Origins, Naming Education, Sports Naming, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site