For a long time I have wondered how Mail Chimp grew so big so quickly, despite some formidable competitors like Constant Contact, Vertical Response or emailforce.io. The more I looked at it the more it seemed to me they did…
For a long time I have wondered how Mail Chimp grew so big so quickly, despite some formidable competitors like Constant Contact, Vertical Response or emailforce.io. The more I looked at it the more it seemed to me they did…
Many years ago I started my first iteration of Name of the Week when I learned that search engines wanted fresh content regularly to maintain your SEO score. And this was long before blogging and social media existed, let alone…
When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy…
In between handling our very big clients we are often working on small startups, not all of whom make a go of it. But when the do, we love it. Like hearing yesterday from Acuspire that they had been selected…
“MooBoo Bubble Tea” has been hitting the headlines lately but not as a great product name. Instead there are the controversial issues regarding alleged unpaid hours issues (thankfully now resolved legally.) I wonder whether this burst the bubble of MooBoo…
The title of this blog is taken directly from the heading of an article in a recent copy of Business Week – with thanks and acknowledgments. And I have used it since it was clearly authored to attract attention to…
Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…
After a lot of deliberation, brain-storming and creative word smithing, you finally have a new unique name in your industry. And after a blessing by your own intellectual property legal counsel you have applied for, and received, a registered trademark.…
I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever…
It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us…