Blog Archives

Why you need to register your trademark

A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have

Tagged with: ,
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

Set of medical top level domains being released right now

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the

Tagged with: , ,
Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks

From SkyScan to Bruker MicroCT …why such a name change?

In all of my years of watching company naming, I still get some big surprises. And this one is my head-scratcher of the day. Why oh why would any company change from the super elegant SkyScan name to the awkward

Posted in Biotech Naming, Branding, Name Changes, Naming Education, Naming News, Technology Names

Aoptix’s Insight in the News

One of the joys of doing a lot of high tech and scientific naming is that we get to see so many leading edge products and solutions. Of course, we can’t talk about them for months (even years) sometimes. So

Posted in Biotech Naming, Naming News, Technology Names

Brighter Customers in Business Week News

It is always refreshing to see our clients in the popular business press, but especially gratifying when it is biotech companies doing such good work. In a great article titled Bug Assassins for Hire Marrone Bio Innovations gets good coverage

Posted in Biotech Naming, Naming News

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site