For
Immediate Release
The
Brandies -The Brand NAME Awards for 2004
Call for Entries
Jan
4th, 2005. Silicon Valley, CA: The Brand Name Awards for 2004,
affectionately known as "The Brandies", invites all
interested parties to nominate names for a Name Award for 2004
by visiting www.BrandNameAwards.com.
Anyone can enter a name online and have a chance to win their
own copy of the award trophy - a beautiful brandy snifter engraved
with a branding iron.
For this inaugural event, names will be judged in the categories
of Best New Corporate Business Name, Best New Product Name, Best
Name Change and Best Sole Proprietorship Business Name. Only names
that came to prominence in 2004 are eligible for submission. The
winning names will be selected by an eminent panel of judges representing
naming agencies, branding agencies, marketing professionals, academia,
promo companies, sponsors and all the related media sources. Separate
awards will be given in each category for different industries
so that a name in business, say, does not have to compete against
a consumer name in pharmaceuticals or some other unrelated arena.
"Names
have the capacity to inspire, to motivate, to focus efforts, and
to describe brands, products and companies," said Athol Foden,
chair of The Brand Name Awards. "Names are not brands, but rather
the title of the complete brand promise. They can have a huge
emotional impact on the marketing image as well as that of the
management team, employees and buying public. Yet only for a few
people are they a continual and powerful source of fascination,
inspiration and despair. As a result, there have never been any
national awards for names, even though there are many other creative,
advertising and graphics awards such as the Clio, Effies, Webbies
and Beacon Awards."
Anyone
can nominate a name as an entry for a Brand Name Award by visiting
the website www.brandnameawards.com. However, each individual
may only nominate a given name once. The awards site also serves
as a repository for naming stories, links to naming articles and
resources for people trying to understand and create more great
names and trademarks.
Each
winning company will be awarded a "Brandy" - an engraved brandy
snifter designed by Jeff Nielson of Nielson Design. He may be
reached at 408-741-5333 or www.nielsondesign.com.
The
Brand Name Awards are organized and sponsored by Brighter Naming,
home of the Name Critic. They are Silicon Valley's full service
independent naming agency, providing names for all sizes of companies,
products, services and other agencies worldwide. Brighter Naming's
methodical management name convergence process uses an international
team of namers on every project and they may be reached at www.BrighterNaming.com
or 650-960-0411.
The
Brandies™ is a trademark of The Brand Name Awards and Brighter
Naming.
CONTACT:
Athol
Foden 650-960-0411
Name
Awards Blog
