Naming Expertise

San Francisco’s Golden Gate bridge – Ever noticed it is Cisco’s logo… as that is where the name came from?

Founded in the heart of Silicon Valley, in San Francisco’s South Bay Area in beautiful northern California, we are naturally strong in the hardware and software technical and scientific fields. This has a strong roll-over effect into industrial fields. Will your other potential agencies even really understand your subject matter?

Until our recent move,  we could walk to Google, ride our bicycle to Sun, Intuit and Yahoo, or zip over to Intel, H-P, AMD, Apple, Cisco, Oracle, Cadence, Facebook or eBay in 15 minutes by car.

At the same time we have now built up strong expertise in financial, retail, medical, healthcare and other consumer fields as these customers discovered our fast process that starts with a long list of provisionally available names. We use a naming team spread across the USA, Canada and Europe, with many different skills and backgrounds. All our namers have multiple language skills. All have worked and traveled around the world. All have an innate sense of image, marketing and the beauty and comfort in a smooth name that embraces the company’s management personality and brand values.

Specific naming and trademark search expertise areas that we encompass include:

High Tech

Semiconductor, components, systems, product families, equipment, clean tech

Software

Enterprise, individual, tools, utilities, services, Internet, social media, apps

Services

Technology, I.T., computer, financial, consumer, administrative, programs, industrial, transportation, solar

Biotech

Equipment, instruments, services, products, companies, facilities, research

Telecom

Chips, devices, systems, networks, companies, equipment, services, mobile

Financial

Services, products, banking, insurance, ebusiness

Internet

Portals, service, B2B or B2C, social, educational

Retail

Services, stores, ebusiness, clothing, accessories, jewelry

Industrial

Equipment, products, services, technologies, automation, factories, oil & gas, water

Medical

Devices, services, equipment, instruments, facilities, accounting

Healthcare

Services, product, facilities, software, patient records

Ecological

Suppliers, services, education, retail, green products, desalination, biogas, renewable energy

Automotive

Parts, services, software, facilities, vehicles, tools

Real Estate

Agencies, brokers, developers, facilities, shopping centers, mortgages

Construction

Contractors, air conditioning, remodeling, services, equipment, regeneration

Travel

Resorts, services, programs, agencies, tours, transportation

Sports

Teams, products, equipment, facilities, merchandising, licensing

Non-profits

Services, charities, religious, government, business services, home care

Education

Facilities, services, programs, communities, books, universities

Publishing

Book titles, magazine names, nom de plumes, publishing companies

For sample names in these fields, please see our Portfolio.

Where is Silicon Valley and how did it get it’s name? See Silicon Valley Name Article.

For even more on this subject, please visit the Silicon Valley Historical Society.

Not sure if your present name is OK or not? Why not have a professional name audit done first.

Already got a name in mind? Before you waste money on a lawyer, call us for a full name availability search report in 48 hours – including trademarks, common law marks, state registrations, international TM’s, close usages, domains, etc.

Capital isn’t scarce; vision is… Sam Walton

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Jan 2014: Predictions for 2014 and Free Offers.

Dec 2013: Regional, National & International Name Styles.

Oct 2013: Planning for All the New Domain Names.

Jul 2012: The right names go down in history.

and many more -->

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See his industry naming commentary where he takes a critical look at names on the Nameawards blog.