Awkward name of the week

At last year’s Silicon Valley Code Camp, Infragistics provided the registration lanInfragisticsToggleyards as shown in the photo here. The novel idea of a zipper wasn’t obvious to all of us at the first go around. More importantly, we saluted them for doing such sponsorship because their marketing team have a daily problem promoting anything with such an awkward name. I am sure they picked the name because they thought it was descriptive of what they do – but it can’t be that descriptive if they still needed a descriptive tagline: Design / Develop / Experience.

This reminds me a lot of the companies that tried to use the word Intranet to emphasize what they were involved in. Sure this is a valid technical word. Doesn’t mean it works in naming. Any linguist can explain to you why it is so awkward and not even close to being on a par with Internet. Oh the joys of the English language. A small subtle change can have a major effect – especially on brand names.

InfragisticsLogoWhy couldn’t they just have chosen examples like Fragistics or Infrastics instead? Still just names. A little more intellectual perhaps. A million times easier and shorter to brand.  AND as of this writing, the .com domain names are all clear and available.

 PS SV Code Camp is looking for a new home this year, as the Foothill College Campus is no longer available. Please visit their site if you have any ideas or suggestions.

© 2015 – All rights reserved –

Posted in Branding, Naming News, Strange Names, Technology Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:

See his industry naming commentary (where he takes a critical look at names) via the blog on this site