Blog Archives

“Nomen Est Omen”? Uh, not always…

Family names often turn into brand names, sometimes becoming strongly associated with the products involved. Play word association with “MacDonald” or “Ford”, and odds are you’ll pop up with “hamburger” and “car”. Sometimes family names can be a bit more

Posted in Branding, Consumer Goods, Food Names

Bad Arse Branding

My son and I stumbled across these two bottles within a few hours of each other and needless to say both caught our eye. Ben even asked what I thought of Bad Arse Branding – as he called it. Obviously

Posted in Branding, Consumer Goods, Wine Names

When Good English is Bad English

While recently walking in the ultra ritzy Ocean Ave, Carmel, California  I saw this sign on a gateway. Yes, I always notice strange and interesting names even on a mini vacation day. What I especially like is when they are

Posted in Consumer Goods, Famous Quotes, Hospitality & Travel, Naming News, Public Site Naming, Strange Names

When a V sounds like a W and a W sounds like V or Do as DU

This may cause both embarrassment and offense when words, names, actions and abbreviations can be misconstrued, through pronunciation and misinterpretation. And it all depends on your home language. I recently had a tutorial with an ESL Post-grad student.  He apologized

Posted in International Naming, Name Origins, Naming Education, Naming News

Nota releases Scrapbox with a flourish

It is refreshing to see that a software company called Nota Inc stayed true to its origins and finally released an absolutely magic note organizing product. The surprise is because for years since they were created by some Stanford Grad

Posted in Branding, Consumer Goods, Naming News, Technology Names

What’s in a classical musical name?

I do enjoy seeing articles about naming, as long as it is not YASOI  (Yet Another Set Of Initials). Today I had the pleasure of seeing such an article as I pulled up my favorite classical radio station KDFC on

Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Trademarks

Lyrica is a very musical name

If you are someone like me in marketing who actually listens to the names mentioned in advertisements, then there comes a point when you wonder why so many pharma and health and beauty products have such strange names. Yes I

Posted in Branding, Consumer Goods, Naming Education, Trademarks

Loews vs Lowes vs Lows

The last time I was in the property fixup business, my favorite local store was Home Depot. My kids even christened it “Daddy’s Toy Store” because I was there almost every weekend loading up lumber and paint and whatever. At

Posted in Branding, Hospitality & Travel, Industrial Products Naming, Naming Education, Trademarks

Mooboo – The Best Bubble Tea for You

“MooBoo Bubble Tea” has been hitting the headlines lately but not as a great product name. Instead there are the controversial issues regarding alleged unpaid hours issues (thankfully now resolved legally.) I wonder whether this burst the bubble of MooBoo

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Posted in Branding, Consumer Goods, Domain Names, Food Names, Name Origins, Naming Education, Rotten Names, Trademarks

TranQuini relaxes you just by the name

Born in the beautiful high Alps and rivers of Austria, TranQuini® epitomizes the image of relief you look for in a refreshing,  revitalizing and calming drink. Even their tagline Positively Relaxed is prominent on all their packaging to help drive

Posted in Branding, Consumer Goods, Food Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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