Blog Archives

When your brand logo has a nickname

A few blogs back we asked if you knew the nicknames for the McDonalds and Ford logos. Surely most of you knew the easy answer to the first part of this: The Golden Arches for McDonalds ubiquitos big M symbol.

Tagged with: , , ,
Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation

Engineers and Scientists are People too.

Should you brand industrial and scientific products? How about embedded engineering items? Who is going to know? Who is going to care? I have had many a client over the years wrestle with these questions and comments, to which I

Posted in Biotech Naming, Branding, Industrial Products Naming, International Naming, Naming News, Technology Names

Acuspire makes Startup Grind’s Top 50

In between handling our very big clients we are often working on small startups, not all of whom make a go of it. But when the do, we love it. Like hearing yesterday from Acuspire that they had been selected

Posted in Branding, Domain Names, Naming News, Technology Names

Brand quiz answers

(Disclaimer:  I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)

Tagged with: , , , , ,
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation

Family brand name quiz – while you eat and drive

While putting together a previous post (“Nomen Est Omen?” Uh, Not Always…) I got to thinking about both family and given names that are now well-known brands. There are enough quirky examples and stories that I thought I’d put together

Tagged with:
Posted in Branding, Consumer Goods, Food Names, Name Origins, People Names, Trademarks, Transportation

An “-ify” Proposition

Things began, as they often do, with an e-mail from Athol: “With Spotify near an IPO, why don’t we look at other names using the –ify suffix?” I’m back from the Interwebs with three categories for these names: the Useful,

Tagged with:
Posted in Branding, Consumer Goods, Retail

“Nomen Est Omen”? Uh, not always…

Family names often turn into brand names, sometimes becoming strongly associated with the products involved. Play word association with “MacDonald” or “Ford”, and odds are you’ll pop up with “hamburger” and “car”. Sometimes family names can be a bit more

Posted in Branding, Consumer Goods, Food Names

Bad Arse Branding

My son and I stumbled across these two bottles within a few hours of each other and needless to say both caught our eye. Ben even asked what I thought of Bad Arse Branding – as he called it. Obviously

Posted in Branding, Consumer Goods, Wine Names

When Good English is Bad English

While recently walking in the ultra ritzy Ocean Ave, Carmel, California  I saw this sign on a gateway. Yes, I always notice strange and interesting names even on a mini vacation day. What I especially like is when they are

Posted in Consumer Goods, Famous Quotes, Hospitality & Travel, Naming News, Public Site Naming, Strange Names

When a V sounds like a W and a W sounds like V or Do as DU

This may cause both embarrassment and offense when words, names, actions and abbreviations can be misconstrued, through pronunciation and misinterpretation. And it all depends on your home language. I recently had a tutorial with an ESL Post-grad student.  He apologized

Posted in International Naming, Name Origins, Naming Education, Naming News

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site