Telecommunications, Industrial & Engineering Naming Experience

Adeptevo
The evolution of engineering

Over the years, Athol and his teams at the former NameTrade and now at Brighter Naming have worked up and down the complete telecommunications and industrial products food chain, from software and chips, to products and systems, to infrastructure and services:

We helped Telencom rename themselves Zeevo as they developed the first Bluetooth single chip solutions. They have since been acquired by Broadcom.

If you have a Motorola, Nokia or NEC cell phone, it probably includes the Symbian operating system, a major project we ran for them - and a name Athol personally created. Or maybe it already has the newer Azingo open platform environment.

Your internet and telephone backbone probably runs on optical fiber which is switched and transmitted with equipment from Calient Networks. This was an emergency naming project when they had last minute legal issues with their old name at launch time.

If you need to train your network engineers, or use a network test lab for your new equipment, then Lumenaré Networks might be your chosen provider, especially for Cisco related products.

Trying to interface your switchboard and your telemarketing call response systems with your other networks? Braxtel Communications will help you build a seamless contact center.

For those of you making wireless sensors, Gainspan is the new single chip solutions for all industrial usage that has a very long battery life and will interface with standard IP protocol internet servers.

A competitive local exchange carrier (CLEC) or independent incumbent local exchange carrier (ILEC) can upgrade themselves into a full-service communications provider with all of the benefits of essential mobile voice and data applications with the help of Telispire.

In developing countries the challenge of deploying sustainable wireless broadband infrastructure may require the help of the smart consultants at Quavant.

We were also the third naming company brought in to rescue a project, the final name you all know well today as Cingular. But we did not create the name! Once engaged we found a good name already on the table… so we helped them pick it over and above our suggestions, put the project on track, and sell it to upper management.

When you are the first US company to come up with a practical warm mix asphalt mix, through some superior chemical technology, you need a name like EvoTherm to ensure the industry rapidly accepts it.

And if your old name simply does not work worldwide, and you aspire to be the leader in industrial fans and clean air products, you need a name like Verantis to stand out in your industry.

New Industrial Names:

New telecom and networking names:

Click for details of our company and product naming experience by industry: