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Where is Silicon Valley and how did it get its name?


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Other interesting naming questions to ask yourself are:

Where are the borders of New England?

Why is the MidWest so far east of the middle?

Since it is not an island, how did Rhode Island get its name?

Since it is not junk and not food, why is it called Junk Food?

 

 

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Every time I see or hear of someone trying to figure out where Silicon Valley is located, it reminds me of the poor Japanese student pilots who struggled with a written exam because they couldn't find New England on a map of the USA. Such is the power of nicknames and colloquialisms.

Silicon Valley is the original home to the semiconductor chip making industry that uses silicon (fine sand!) as a basic raw material, prompting a newspaper writer one day to call it Silicon Valley. This industry in turn has spawned the revolution in electronics miniaturization, and along with that many other software and equipment companies. This place is credited for the development of different applications used in home broadband connections, mobile phones, medical equipment and other electronics. Since the name was coined by the press media, it has no specific boundaries, but does show the power of naming to position a region - just like products and companies get positioned.

Click for Google Map of Silicon Valley California
   

Today it is one continuously developed area primarily at the southwest edge of San Francisco Bay. It definitely includes the cities of San Jose, Palo Alto, Mountain View, Sunnyvale, Fremont, Milpitas, Menlo Park, Cupertino, Los Altos, Los Gatos, Campbell and Santa Clara. Does it stretch as far north as Redwood City and Foster City? Probably yes if you, like Oracle, Brocade and Siebel, are located there. Similarly if you are located in Morgan Hill or even Gilroy to the south - but the Monterey peninsula is its own region.

Some might also argue that the East Bay communities of Fremont and Milpitas, as well as the Pleasanton/Livermore valley or the Santa Cruz/Scotts Valley areas are in Silicon Valley. Figuratively speaking they may be, even though geographically they are their own valleys and regions. Before Silicon Valley got its moniker, it used to be a luscious fruit valley, and was known as the Valley of Heart's Delight. IBM's large South San Jose campus was once a thriving walnut farm, and the last fruit canning company has only recently left the area.

Two other naming oddities are located between San Francisco and Silicon Valley. Firstly, a former county fair site, with a large indoor amphitheater, which some writer one described as nothing more than " glorified cow palace". The name stuck, and today The Cow Palace is a sports and entertainment destination all by itself today.

Secondly, the San Francisco 49'rs football team plays their home games in what is now called Monster Park. Of course, many locals still prefer to call affectionately call it Candlestick Park. (The affection comes from the suffering they have suffered thanks to the wind, rain and mud on that little outcrop). And at every function we attend in Silicon Valley, people are surprised to learn that Monster.com is not paying a dime for the naming rights. They don't even know that Monster Cable is the real sponsor. Really makes us wonder why Monster Cable and Video didn't just change their own name to Candlestick Cable and Video.

As for tourist attractions in Silicon Valley, there are none! Of course, if you are an electronics geek you will like the giant Fry's Electronics super stores. If you are from outside North America you might enjoy the Stanford Shopping Center, wandering around Stanford University Campus, or even the Valley Fair Shopping Mall. If you are lucky you can get a tour of NASA/Ames research facility at Moffet Field or the joint Toyota/GM Nummi autoplant in Fremont. Try the Tech Museum in downtown San Jose to stimulate your brain or Paramount's Great America to stimulate your fears.

Then the next day, drive over the hill to Santa Cruz or Monterey, or up the freeway to San Francisco or Muir Woods or Napa, and become a real tourist. Further afield, but still within four hour drive, you will find the Yosemite Valley, Big Sur, Hearst Castle, Bodega Bay and Lake Tahoe regions. Then you will start to appreciate why Northern California is such a special place.

The Silicon Valley name and allure has been so popular that it has spawned many imitators, including Silicon Beach (San Diego Area) and Silicon Alley (New York City).

Here is a table of some of the companies that have their headquarters in Silicon Valley or the greater San Francisco Bay Area. This shows the real power of the area.

Semiconductor Intel
  AMD
  National Semi
  Cypress
  Altera
  IDT
  Xilinx
Hardware Apple
  H-P
  SUN (Now part of Oracle)
  Cisco
  nVidia
  Logitech
  SanDisk
Software Ebay
  Facebook
  Twitter
  Google
  Oracle
  Yahoo
  Adobe
  Autodesk
  Cadence
  Electronic Arts
  Intuit
  Salesforce.com
  Sybase
  Symantec
  VMware
Financial PayPal
  eTrade
  Charles Schwab
  Wells Fargo
  Visa
Biotech

Genentech (Now part of Roche Switzerland)

  Affymetrix
  Bio Rad Labs
  Gilead Sciences
Equipment Agilent
  Applied Materials
  Varian
  KLA-Tencor
  Lam Research
Other Tesla Motors
  Dolby Labs
  Zynga
  Netflix
  Peet's Coffee and Tea
  The Gap
 

Levi's

  Tivo
  Williams-Sonoma

Footnote: Many cities have nicknames too. Names they have inherited from stories, songs, reality and folklore. A few of the better known ones are:

Denver is the Mile High City
Chicago is the Windy City
San Francisco is the City by the Bay
Boston is Beantown
New York is the Big Apple
Detroit is MotorTown
Portland is the City of Roses (and not Pasadena)
New Orleans is the Big Easy
Paris is the City of Lights
Seattle is The Emerald City
Hollywood is Tinsel Town
Johannesburg is Joburg or even Joeys

Atlanta is HotLanta - The Big Peach
Los Angeles is the City of Angels

St Louis is the Gateway City
Cleveland is the Mistake on the Lake
Las Vegas is Sin City

Akron is the Rubber City
Spokane is the Lilac City

 

 

 

In addition, while not based in the area, Symbian started life as a consortium in San Francisco. It is the dominant operating system in Nokia, Sony, NEC and other mobile telephones.

Soem of the companies we have named in Silicon Valley:

No wonder we have so much tech naming experience! And this is just companies.. not products. See Portfolio for even more experience.

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It is a sure sign that a culture has reached a dead end when it is no longer intrigued by its myths.... Greil Marcus.


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