United
We Brand
5
Steps to an Unforgettable Brand |
Mike
Moser |
An
executive's guide on how to funnel the brand roadmap to
everyone. |
|
Emotional
Branding
How
successful brands gain the irrational edge
|
Daryl
Travis, Richard Branson |
Don't
be scared to read this. Yes, there is a lot of emotion
in brands. |
FireBrands
Building
brand loyalty in the internet age |
Moon
Mullison |
An
emerging science, with enough of a track record for
all of us to learn from.
|
Deep
Branding on the Internet
Applying
heat and pressure online to ensure a lasting brand |
Marc
Brauntein & Ed Levine |
You
have to work at it! Let the boss know too. |
Strategic
Brand Management
Creating
and sustaining brand equity long term |
Jan-Noel
Kapster |
A
good up to date treatise, especially for major brands
worldwide |
Positioning
The
battle for your mind |
Al
Ries and Jack Trout |
The
book and place where it all starts. A classic. Must read. |
| The
22 Immutable Laws of Branding |
Al
Ries and Laura Ries |
Another
must read - so that at least you can see how many of the
rules you agree with. Great basic primer. |
| The
11 Immutable Laws of Internet Branding |
Al
Ries & Laura Ries |
OK.
We had to have it. Read quickly and pass it on. |
Warp
Speed Branding
The
impact of technology on marketing |
Angie
Winkler |
Some
good knowledge for those not so up on technology. But
we are always cautious of books on branding written by
advertising executives! |
|
Blow
the Whistle on Your Competition
How
to brand position your company to win in the marketplace
of the mind
|
D.
Wendal Attig |
Despite
its long title, a thorough and excellent book for the
serious student. |
Managing
Brand Equity
Capitilizing
on the value of a brand name |
David
Aaker |
One
of a series of academic textbooks, by a leading professor
on the subject. |
| Building
Strong Brands |
David
Aaker |
Second
in a series. Continues to be biased towards mega brands.
|
Brand
Leadership
Building assets in the information society |
David
Aaker |
First
of the esteemed professor's books that even mentions the
internet. Of course, then he does a stellar job. |
Technobrands
How
to create and use brand identity to market technology
products |
Chuck
Pettis |
At
last. Something even I can understand that isn't just
a few basic rules. |
The
Brand Mindset
Five essential strategies for building brand advantage
throughout your company |
Duane
Knapp |
Don't
let the strange cover put you off. If you deal with consumers,
read this soon. |
The
E Myth revisted
Why most small businesses don't work and what to do about
it |
Michael
Gerber |
Not
really a branding book...but if your brand is online,
a very interesting read. |
Eating
the Big Fish
How
challenger brands can compete against brand leaders |
Adam
Morgan |
We
love it. For the title alone. Seriously, great for everyone
except the market leaders. |
The
Tipping Point
How
little things can make a big difference |
Malcom
Gladwell |
A
definitive must read for everyone in marketing and branding.
At last we start to see some light on why fads and trends
happen.....and many other basic of promotions. Highly
recommended - it is already a best seller.. |
Driving
Brand Value
Using
integrated marketing to manage profitable stakeholder
relationships |
Dr.
Tom Duncan & Sandra Moriarty |
Thank
you professor, for formalizing what good marketeers should
do...instead of just listening to one of their agencies. |
Futurize
Your Enterprize
Business
strategy in the age of the e-customer |
David
Siegel |
Surprise.
You need a good business and marketing strategy before
you can create a brand - even in the online world. Here
is a quick way to get a good fix on the subject. |
|
Integrated
Branding
Becoming
brand-driven through company wide action
|
Joseph
Lepla |
Congratulations
to one author with the courage to criticize how agencies
operate. And how to do it right anyway. First agency principal
we know who doesn't introduce a big bias towards their
personal specialty. |
Experiential
Marketing
How to get customers to sense, feel, think, act and relate
to your company and brands |
Bern
H. Schmitt |
Every
brander should know how to make the brand experience.
If you are too analytical and pragmatic, it's time to
read this. |
Competitive
Branding
Winning in the market with value-added brands |
Torsten
Nilson |
Emphasis
on wht to do, rather than how to do it. Very good with
an European slant as author did branding for Nestle. |
Brand
Warfare
10 rules for building killer brands |
Jay
D'Alessandro |
If
you work for a large company you must read this book,
especially if you are in management. Just released in
2001. |
Emotional
Branding
The new paradigm for connecting people
and brands
|
Marc
Gobe |
Important
for big consumer advertisers |
Name
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