New Services Naming

Service Names

Services are products too. They need to be packaged and marketed just like real products. But there are only a few trademark classes for services, so extra care may be needed on the legal checks. This is complicated by the fact that so many small service companies historically have not registered their names.

So when doing service name checks, we do full company name checks too.

Name Searches

Legal checking on product and service names is greatly complicated by the fact that there are far more products than companies, and many of the names in use are only common law marks. This means they are not registered as trademarks and are not necessarily found by Google or Yahoo or any other simple search engine query.

 

Service Slogans/Taglines

Your product name can only do so much. By nature it must not be to descriptive so that your are not restricted in the future. But a great slogan or tagline can work wonders for positioning - and even be changed downstream. We apply a rigorous process to tagline development too, using a number of professional wordsmiths on each project.

A lot of words and iterations may be needed to get just that right slogan - as well as an objective outside view. Call Brighter Naming 1-650-960-0411 for brighter slogans or taglines too.

Did you know?

Trademarks are registered by category based on very old trademark law - back when a lot of today's service industries did not exist. Professional namers (who understand your arena) can help you navigate these mine fields before you waste a lot of management time and legal money. Regardless, there are only ten different service classes in trademark law.

Call 1-866-451-6198 (or email via Contacts page) and we will send you a detailed proposal, with all the steps and deliverables, properly scaled to your size organization.