New Services Naming
Products - Services - Slogans - Architectures
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
Name
Awards Blog
| "It is a good strong name that will serve us well. Great job." ...R.S. |
 |
 |
 |
 |
 |
 |
|
Service Names Services are products too. They need to be packaged and marketed just like real products. But there are only a few trademark classes for services, so extra care may be needed on the legal checks. This is complicated by the fact that so many small service companies historically have not registered their names. So when doing service name checks, we do full company name checks too. |
Legal checking on product and service names is greatly complicated by the fact that there are far more products than companies, and many of the names in use are only common law marks. This means they are not registered as trademarks and are not necessarily found by Google or Yahoo or any other simple search engine query.
|
|
|
Your product name can only do so much. By nature it must not be too descriptive so that you are not restricted in the future. But a great slogan or tagline can work wonders for positioning - and even be changed downstream. We apply a rigorous process to tagline development too, using a number of professional wordsmiths on each project. A lot of words and iterations may be needed to get just that right slogan - as well as an objective outside view. Call Brighter Naming 1-650-960-0411 for brighter slogans or taglines too. Trademarks are registered by category based on very old trademark law - back when a lot of today's service industries did not exist. Professional namers (who understand your arena) can help you navigate these mine fields before you waste a lot of management time and legal money. Regardless, there are only ten different service classes in trademark law.
|
What if your service is an actual property or tightly connected to one? A resort? An apartment building? An office complex say? A retirement home or hospital? A vacation complex or a hotel? A special and unique name is a key part of marketing and branding these facilities too. In some cases, this is the same as your business or service name, but in many cases it justifies a much better tag. Why not give it a unique name you can protect and promote too?
|
|
Click for details of our company and product naming experience by industry: |
To be of true service I must know two things: his need, my capacity...........Nikita
Panin.