New Product Names - New Brand Names
How to name a new product or brand
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
Name
Awards Blog
| "You really should charge us more." ...M.W. |
 |
 |
 |
 |
 |
 |
|
Product
Names
/ Service Names We are probably the only naming agency headed by a former technocrat, so we can relate to all staff stakeholders in the product naming process. Plus now we have extensive consumer product and service naming experience too, with very large databases of names and roots. Over 100 new products are created every day in the USA alone. They all need a name. Don't waste your time and money doing it in house unless you have a lot of experience, a creative team and lawyer on call. We will generate hundreds of names for each project and present 80+ initially, then facilitate all the management meetings until a finalist emerges. |
|
|
|
Legal checking on product and service names is greatly complicated by the fact that there are far more products than companies. Plus, many of the names in use are only common law marks and are not registered as trademarks. This means you can't just check trademark directories. In fact, they are not necessarily found by simple Google or Yahoo search queries either. So avoid getting a dreaded cease and desist letter. Name your product correctly from the beginning. |
Product
Naming Architectures Good family names and styles greatly accelerate the time to action of all your messaging. |
|
|
What if your product or service is an actual property? A resort? An apartment building? An office complex say? A retirement home or hospital? A special and unique name is a key part of marketing and branding these facilities too. And in some cases, this is the same as your business or service name, but in many cases it deserves better. Why not give it a unique name you can protect and promote too? |
Trademarks are registered by category based on very old trademark law - back when there were no electronic goods, let alone computers or software. So all electronic goods, hardware, components, and software, as well as optical and photo goods are all in International Class 9! Professional namers (who understand your arena) can help you navigate these mine fields before you waste a lot of management time and legal money. |
| Call 1-866-451-6198 (or email via Contacts page) and we will send you a detailed proposal, with all the steps and deliverables, properly scaled to your size organization. See Process to find out how we do it. |
See also Protecting Your Product Name article, to complete the process once you have a new name.
|
Click for details of our company and product naming experience by industry: |
A rose tree by any other name is a flowery thorn bush..........
Athol.