The Power of ®

Famous Company Name Changes


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See also
Name Awards

naming and branding awards blog

A regular naming blog with daily updates from the world of naming.

 
New business names
New Product Names
New Service Product Names
New Taglines and Slogans
Trademark checking
Strategic naming consulting


Can a name change affect the marketing, positioning and awareness of a business or product? Here are some famous examples that illustrate the power of a name change.

Original Name

  

Present Name
Cosmair
   L'Oréal
Brad's Drink
   Pepsi Cola
Backrub
  

Google
AuctionWeb
   EBay
Bridge Gate Computers
  

Compaq
(on insistence of Ben Rosen. one of first investors, NameLab was called in)
AT&T GIS
   NCR
(back to their original name)
Diet Deluxe
   Healthy Choice
(new name, new packaging, same recipes...the rest is history)
i586
   Pentium
Anderson Consulting
 

Accenture
(name change required by "divorce" - in hindsight magic after Anderson Accounting's scandals)
Price Waterhouse Coopers
   Bearing Point
Oak (Software)
and Green before that!
   Java
Tokyo Electron Corp.
   Sony
(when the product became more famous than the parent)
World Communications
   MCI
(back to its original name)
Oak (Software)
   Java
Sound Around
   Walkman
Cellular One (and others)
   Cingular
Mosaic Systems
   Netscape
Marafuku
   Nintendo
RadarOven
   Microwave
Salton Cooker
   George Foreman's lean mean fat reducing grilling machine.
Wards
   Circuit City
ActiveTouch
   Webex
DrivUrSelf
   Hertz Rent-A-Car
The Mining Co.
   About.com
International Harvester
   Navistar
Tricord (and before that Pepsi)
   Yum! Brands (holding co. for KFC, Taco Bell, Round Table Pizza, A&W, Long John Silver, etc.)
Blue Ribbon Sports
   Nike
Stag Party
   Playboy
Firebird
   Firefox (browser)
FreeDiskSpace.com
   MySpace.com
Confinity
   Paypal
Sound of Music
   Best Buy

Test your naming knowledge right here - and send us others you may know about.


 

See also Famous Hollywood Name Changes.

How do you role out your new name?

The big bang approach or the long drum roll?

See Introducing Your New Name article in the Knowledge Base and get your own inside advantage.

 

 

 

 
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