The Power of ®

Famous Company Name Changes


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See also

Name Awards

naming and branding awards blog

A regular naming blog with daily updates from the world of naming.

 

New business names
New Product Names
New Service Product Names
New Taglines and Slogans
Trademark checking
Strategic naming consulting


Can a name change affect the marketing, positioning and awareness of a business or product? Here are some famous examples that illustrate the power of a name change.

Original Name

 

Present Name

Cosmair
  L'Oréal
Brad's Drink
  Pepsi Cola
Backrub
 

Google

AuctionWeb
  EBay
Bridge Gate Computers
 

Compaq
(on insistence of Ben Rosen. one of first investors, NameLab was called in)

AT&T GIS
  NCR
(back to their original name)
Diet Deluxe
  Healthy Choice
(new name, new packaging, same recipes...the rest is history)
i586
  Pentium
Anderson Consulting
 

Accenture
(name change required by "divorce" - in hindsight magic after Anderson Accounting's scandals)

Price Waterhouse Coopers
  Bearing Point
Oak (Software)
and Green before that!
  Java
Tokyo Electron Corp.
  Sony
(when the product became more famous than the parent)
World Communications
  MCI
(back to its original name)
Oak (Software)
  Java
Sound Around
  Walkman
Cellular One (and others)
  Cingular
Mosaic Systems
  Netscape
Marafuku
  Nintendo
RadarOven
  Microwave
Salton Cooker
  George Foreman's lean mean fat reducing grilling machine.
Wards
  Circuit City
ActiveTouch
  Webex
DrivUrSelf
  Hertz Rent-A-Car
The Mining Co.
  About.com
International Harvester
  Navistar
Tricord (and before that Pepsi)
  Yum! Brands (holding co. for KFC, Taco Bell, Round Table Pizza, A&W, Long John Silver, etc.)
Blue Ribbon Sports
  Nike
Stag Party
  Playboy
Firebird
  Firefox (browser)
FreeDiskSpace.com
  MySpace.com
Confinity
  Paypal
Sound of Music
  Best Buy

Test your naming knowledge right here - and send us others you may know about.


 

See also Famous Hollywood Name Changes.

How do you role out your new name?

The big bang approach or the long drum roll?

See Introducing Your New Name article in the Knowledge Base and get your own inside advantage.

 

 

 

 

Save thousands of dollars on corporate legal fees with a naming agency.....Full Story


You can't have everything... where would you put it?.... Coolsig oneliners.


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