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Company Naming

Corporation - New Business - Division - Product - Service


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naming systems process
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"Brighter Naming did a great job for us." ... R.S.

 

New business names
New Product Names
New Service Product Names
New Taglines and Slogans
Trademark checking
Strategic naming consulting

Requirements:
You don't just need a name. You need a name that reflects the personality, vision, inspiration and leadership of your management team. A name that rises to the top of the competitive marketplace and shines like a beacon to announce your brand promise. A name that is unique, available and legally clean. One that roles off the tongue but lodges in the brain.

Timeliness:
But how do you get there in a timely fashion without drilling a hole in the budget?

Our experienced assistance will help you manage the project from start to finish. For less than the price of that first brochure or advertisement, we will use our proven process and guarantee of results to find a name that is legally and linguistically clean. More importantly...it won't be some awkward, unpronounceable, weird spelling concoction that no one likes.

Long Master Name List:
We'll do the "heavy lifting" and generate many, many names, and check, check many names. But your management team will pick the final names and the ultimate winner. A major part of our function is to act as professional facilitators, so we work hard to listen to all your needs, emotions and tones. We are very empathetic with your daily problems and the joys/frustrations of the naming process, because we are former senior managers in companies big and small.

Executive meeting facilitation:
Wouldn't you be better at naming if you did it all day, every day? And had a passion for names and a strong language and multicultural background? Typical company and product management only does naming once every two years or so. Is it no wonder it gives them headaches and frustrations, and no one knows how to get enough raw data, meetings to converge, or lawyers to smile? You have to satisfy left brain, right brain, top brain and bottom brain demands. See Brains for more details.

Legal Checks:
Just because your county or state says the name is clear for registration, doesn't mean you are not infringing on someone else's trademark. There may even be a company with the same name two states over. Your Secretary of State won't care. You will if you ever get a cease and desist letter. So at each stage of the process our legal checks get tighter and tighter, to ensure your finalist names are cleared nationwide (and even worldwide if needed).

Assurance:
Fixed price, guaranteed results, regardless of the number of names or hours. We stay with you until the name is signed off by upper management and the necessary lawyers.

Call 1-866-451-6198 (or email via Contacts page) and we will send you a detailed naming proposal, with all the steps and deliverables, properly scaled to your size organization.

PS. See Industry Expertise for the extensive list of business naming areas we know - and Consumer Experience too.

See Process Methodology for full process details and Background to understand how we got there.



Small Business Naming
Sole Proprietorships


International

Emergency Naming
Emergencies 24/7

 

See also

See also Naming Architectures and Name Audits to discover some of the science and research procedures we have implemented for others.


If you are going to be thinking, you may as well think big anyway.... Donald Trump


Call 1-650-960-0411 or email via Contacts page.
Brighter Naming® is a registered trademark. © Copyright 2008 Brighter Naming.