Brandnames are the names that describe and stand for a brand. Of course, you all know that a brand is a promise. Or more specifically, a brand is a promise of an experience.

Your goods or services will become known as brandname goods when customers have enjoyed the experience and the marketplace annoints you with recognition.

Engineers make devices. Marketeers make products. But brands are made in the mind of the consumer. The brandname is simply the shorthand used to describe this perception. Once earned it is very valuable, and you don't want anyone watering it down with other naming confusion, so make sure your brandnames, and would-be brandnames, are all registered trademarks.

Brandnames can be bought and sold, and in fact, a company's brand equity is often worth a lot of money.

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Disclaimer: Brighter Naming is not licensed to provide legal advice. The information here is provided as an overview service only.