The Brand Name Awards

 

A name is not a brand. It is merely the handle or shorthand for the brand promise. But it is very, very important, and has a major psychological affect on all constituents. They are also valuable parts of the whole brand story, and are carefully protected by trademarks.

At the same time, they are often created in strange and peculiar ways, resulting in some stomach-churning results. So it is time we judged some and handed out awards - and what is more appropriate than a beautifully engraved brandy snifter and certificate (picture shortly).

Please suggest some names you learned during 2004 as candidates in the following categories:

Best new business name

Best new consumer product name

Best new technology service name

Best new technology product name

Biggest naming error

Name most inspired by legal action

Worst new business name

Worst new product name

Email your entry names to help@brighternaming.com - and you will automatically be entered to win a complete set of 4 engraved brandy glasses. Enter as many times as you wish, as long as each entry is for a different name.

The international panel of judges will be listed here shortly.

Entries close Jan 31, 2005

Winners will be announced Feb 7th, 2005