Brand and Name Strategy Consulting

While naming is our unique, specific niche that very few others have, the staff of Brighter Naming have an extensive business, marketing and branding background. We can therefore also assist you with these items:

• Brand values and personality discovery
• Brand touchpoints analysis
• Brand gap analysis
  
• Positioning and brand management workshops
• New company or product launch plans
• Search engine marketing (organic and pay per click)
• Market identification and segmentation
• Business plans

Real brands address self esteem - they have fundamental human values - and are best propagated by the humans in your organization and customer base. Brand workshops can help you:

• Identify who you are
• Where you belong
• What you are capable of
• What your purpose in life is

Similarly for your product or service brands.

Identity, Packaging and Promotional Services

Brighter Naming can help coordinate other agencies and creative companies with services such as:

• Logo and corporate identity development
  
• Public relations
• Customer and market research
• Collateral, packaging and website development

We have worked in, and with, so many creative agencies, and had these people work for us when we were on the client side, that our neutral involvement can help all parties involved create the best solution.

Other Services:

See Professional Marketing Services for specific agency creative help and Naming Publicity for PR resources.

See also Naming Architectures and Name Audits.

Lost in the woods? Not sure where to turn?