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Big Brand Name Origins


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Have you ever noticed how many famous brand names do not describe the product or company?

Test your naming knowledge right here - and send us others you may know about.

Name

 

Origin

 

Starbucks

Not as abstract as many people think.

 

Kinkos

The founder's nickname from school, because of his kinky red hair.

 

Motorola

From Motor and Victrola - as originally they made car radios.

 

Xerox

An abbreviation of the word xerography - their underlying original technology

 

eBay

Official story now differs, but we still think it was from strong East Bay connotations.

 

Volkswagen

Literally "the people's car" - a term supposedly coined by Adolf Hitler.

 

Nike

Round about evolution from Phil Knight - the founder - as proposed by one of his employees. The name was drawn out of a hat full of other submissions. That particular employee apparently awoke in middle of the night and said it had to be Nike - Greek for Victory.

 

Hitachi

The two characters used to write it mean "sun" + "stand." By extension, it also could be translated "land of the rising sun."

 

Nobel Prize

The famous peace and science prizes, named after Alfred E. Nobel - who invented dynamite!

 

Google

A variation on the mathematical term googol - a very, very, very big number.

 

Yahoo

From the dictionary, when founders were looking for names like YACC (Yet Another C Compiler) - a very inside story for Unix hackers.

 

BMW

Of course they are initials. But in this case for words that are almost unpronounceable in English - Bayerische Motoren Werke.

 

Oracle

Code name of their first big government project.

 

Snapple

One of their original flavors: Spice N Apple.

 

Chevrolet

Ironically, one of America's greatest car companies is named after a man born in Switzerland, who only had a short association with the car company and never lost his French accent.

 

Tiffany & Co.

This famous jewelry brand is not named after a lady, but rather Charles Tiffany, one of the founders. It used to be called Tiffany & Young.

 


 

 

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See also:

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