New Business or Company Names

Product Naming, New Product Branding
Fast help for your startup business or company rebranding needs.

Our proven naming process lets us serve your sole proprietor startup, partnership, small business, medium business or large international corporation.

This scalability lets us tier our prices too - so you get a full service professional naming agency for the price of a consultant. In most cases our fixed price fees are saved in legal costs alone, not to mention wasted executive man hours.

Before you change names, consider a full trademark check or even a complete name audit.
Matching taglines and product slogans too.

Recent name consulting projects have been for clients in Los Angeles, San Diego, San Francisco Bay Area, Virginia, New Hampshire, Canada, Japan, Australia and the U.K.

Short cut to Emergency Naming

Call +1-650-960-0411 Seven days a week

Fascinated and amused by weird, wonderful and strange names, especially when you see them on labels or signage? We do, so we post them on Facebook. Next time you are online see which ones you Like and give us a thumbs up too.
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Product or Service Names & Brands

Product Naming, New Product Branding
Naming is not a purely subjective matter. It is a process.

A converging process that starts with a hundred good available name candidates. A ranking, scoring system so the leading weighted name wins after progressive reduction & discussion steps chaired by an experienced brand facilitator.

And we started over 10 years ago so we have giant databases of names, an international team and a very large successful worldwide portfolio covering most industries in the USA, Canada, UK, Germany, Norway, Sweden, Austria, Spain and Australia.

New brand names include:
Solyndra, I Fly, Symbian, Verantis, Gainspan, Viscadia, Calient, Luminora, Zequanox, Abriza, Wavii, Lustros, Qualanex, Utraspire, Brivo, Kidango, Zymmetry, AvidaSports, Agilaire, PageDNA, TegraMed, EvoTherm, Grandevo and many more. --> See Full Naming Portfolio.

Last year we served clients in New York, St. Louis, Chicago, London, Toronto, Texas, Seattle, North Carolina, Georgia and Florida, as well as Mexico and Puerto Rico.

"In the life of the human spirit, words are action, much more so than many of us may realize" ... Jimmy Carter

Experienced, Efficient, Economical

Economical, affordable Branding help
No business is too small or too large. Partner agencies also welcome.

Naming is not a new artistic science. Computers will never really get naming. Most humans are not very good either. But it doesn't need to take a long time and cost a fortune either.

Brighter Naming has perfected our human driven name creation and checking process over the last 12 years. We will facilitate rooms of the most stubborn left-brained engineers or scientists or financial types and take them through the whole process in under a month - or less for a smaller company.

From our archives of naming articles, see this perennial favorite:
Saving Money with a Naming Agency. and the associated
Save $6,000 in Trademark Legal Fees
We do naming all day everyday and equip our proven team with the right tools. So you can get a trademark cleared name and go back to doing what you do best.

We also have clients in Ohio, Colorado, Las Vegas, Phoenix, Maryland, New Jersey, Boston, Kansas, Sweden, Austria and Germany.

See Resources for more international trademark knowledge, creative and legal partners and where to register your business.


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