The Power of ®

Professional Business Naming Services
For your new Company, Product or Service Name

Recent Posting: Web 2.0 naming fun and foibles..

"We've been growing exponentially since the rebranding." ... S.E.

New brand insider articles from a great naming team:

Mar 2008: Market research can ruin a good name.

Nov 2007: 9 steps to file your own registered trademark

May 2007: Why a name is 10 times more valuable than a logo.

Apr 2007: Do automatic name generators work?

... more -->

Does your name resonate with the right quality, tone, image and sound?

Good names make good business sense. Top naming professionals agree on these points:--> See Top 10 Naming Factors.

The Power of ®

A Good Business or Product Name

Are you looking for:

  A great new business name
  A cool company name
  A strong new product name
  Or a service brand name

Suitable for nationwide registration
With matching .com URL
And full trademark clearance
That is affordable

In just a few weeks?

Scientific & Technical Names

Our worldwide company and product naming experience covers very technical, scientific and industrial projects, including software, hardware, instruments, equipment, components, technology, processors, peripherals, telecommunications, chemicals, coatings, solutions, services, and accessories.

See why we can handle your most complicated biotech, hitech, nanotech, green energy or chemical subject matters at technical naming experience.

Consumer Product and Service Names

See examples of how our consumer product naming services have reached out around the world at consumer naming experience. Our extensive name database can help you move quickly here. And our trademark and language checking services will ensure you avoid legal problems at any stage.

Includes naming retail, fashion, jewelry, publishing, financial, building, construction, real estate, academic, medical, healthcare, beauty products and other services.

Telecom Industry Names

In his novel The Broker, John Grisham goes into great detail on the advanced cell phone purchased for Joel Backman (See Chapter 18). This includes pointing out it runs the Symbian® operating system - one of Athol's very big cell phone software projects from a few years ago.

From chips, to systems, to services, to equipment, to providers, see our broad telecom naming experience.

The Power of a Name

"Your name is your primary weapon in the battle for the mind."
Al Ries and Jack Trout: Positioning, the Battle for the Mind.

"You can't hear a word and just hear it as a raw sound; it always evokes an associated meaning and emotion in the brain."
Prof. Steve Pinker: The Stuff of Thought

Brighter Naming in the News

Athol Foden is the designated speaker for the BMA Branding Roundtable May 7th in Palo Alto. You are invited to join in this discussion of Brand Success and the Power of a Name. Come have some fun as we compare consumer branding vs high tech names. See NorcalBMA.org.